The Cool Kids Reading Challenge has been a very successful incentive for schools to promote reading within the student body, at the same time, teaching children about helping other children.

The Reading Challenge is generally hosted by a school (public or private) in the form of a read-a-thon between students and teachers/parents to determine which team reads the most minutes in a 2-4 week time frame. Each student seeks pledges; prizes are based on earnings.

What’s included in a Cool Kids Reading Challenge kit?

  • Pledge envelopes
  • Reading logs
  • Cool Kids Campaign informational DVD, featuring figure skating champion Kimmie Meissner, cofounder of Cool Kids
  • Prizes provided at end of Reading Challenge

If your school is interested in launching our Reading Challenge, please email our Executive Director at sharon@coolkidscampaign.org.